How to set up your Google Business Profile

-

 

Google Business Profile image

Introduction

In today's digital world, having a strong online presence is crucial for any business. A Google Business Profile (formerly known as Google My Business) is a free and easy tool that helps you manage how your business appears on Google Search and Maps. This increases your visibility to potential customers searching for the products or services you offer.

Here's a step-by-step guide to set up your Google Business Profile:

1. Claim or Create Your Profile:

2. Provide Accurate Business Information:

  • Enter your business name exactly as it appears on your Business Registration Certificate (Businesses operating in Kenya must be registered by Business Registration Services.
  • Select the most relevant business category that describes what you do.

3. Set Your Location:

  • Indicate whether you have a physical location customers can visit.
  • If you have a storefront, enter your complete address.
  • For service-based businesses that don't have a physical location, you can choose to hide your address and set your service area.
  • For new businesses you may need to add your location to Google Maps.

4. Add Contact Information:

  • Include your phone number and website (if applicable). Google uses this information to verify your business, for example if your business name is 'My Business Kenya' ensure you have access to  @mybusinesskenya.com email address. NB - .com is one of the extensions on domains that you can use, there are multiple other extensions such as .cc, .org, .co.ke and so on. You can learn more about domain names on this guide
  • Adding a phone number  - Allows customers to call you directly from your profile.

5. Verify Your Business:

  • Google will send a confirmation email to @yourdomain.com with a verification code - Google does not verify businesses using phone call or text message anymore.
  • Once you receive the code, enter it online to verify your ownership of the business. After this step your business will be visible to potential customers across Google.

6. Optimize Your Profile:

  • Add Photos: Showcase your business with high-quality pictures of your storefront, team, products, or services.
  • Write a Description: Craft a compelling description that highlights your unique selling points and what makes your business great. Google has a description generator to help you craft the most suitable description for your business.
  • Manage Reviews: Encourage customers to leave reviews and respond to both positive and negative feedback in a professional manner.
  • Regularly Update: Keep your profile updated with your current hours of operation, special offers, and any other relevant information.

By following these steps and optimizing your profile, you'll increase your chances of appearing at the top of local search results. A well-maintained Google Business Profile is a powerful tool to attract new customers and grow your business.

Looking for Help Managing Your Online Presence?

Creating and maintaining a strong Google Business Profile can be time-consuming. If you'd like help optimizing your online presence, consider reaching out to digital marketing agencies like Best Ed Creative Hub.

Based in Nairobi, Kenya, Best Ed Creative Hub offers a range of services including web design, content writing, and SEO (Search Engine Optimization) that can help you take your online marketing to the next level. You can find out more about our services on Instagram @bestedcreativehub or our Facebook page Best Ed Creative Hub or our website at www.onebested.cc.

Check Out More Articles to learn how to maximize your online potential and feel free to comment your views on the guide provided.

Comments

Post a Comment

Let us know what you think

Popular posts from this blog

How to Purchase a Domain Name for your Business

-
Image
  Your Business Address on the Web: How to Purchase a Domain Name In today's digital age, having a website is practically essential for any business. But before you can build your dream website, you need a crucial element: a domain name. This acts as your unique web address, the one customers will type into their browser to find you online. Choosing the right domain name is an important decision, and luckily, purchasing one is a relatively simple process. Here's a guide to walk you through it: 1. Choosing a Reliable Domain Registrar: Your first step is to find a reputable domain registrar. These companies act as the middleman between you and the organization that manages domain names. Popular registrars include Google Domains , Namecheap , Cloudflare , Bluehost,  GoDaddy, and many others. Here's what to look for in a domain registrar: ICANN Accreditation: Ensure the registrar is accredited by the Internet Corporation for Assigned Names and Numbers (ICANN), the governing bo...
Read more

How to Craft Eye-catching Website Designs and Graphics

-
Image
  Captivate and Convert: Crafting Eye-Catching Website Designs and Graphics In the digital age, attention spans are shorter than ever. To grab a visitor's attention and keep them engaged on your website, you need visually compelling design elements. Here's a roadmap to craft eye-catching website designs and graphics that resonate with your audience and leave a lasting impression: 1. Understand Your Brand Identity: Your website design should be a visual representation of your brand. Start by defining your brand's core values, target audience, and overall aesthetic. Is it playful and vibrant, or sleek and sophisticated? 2. Embrace White Space: White space, or negative space, is the empty area around your design elements. It's not wasted space – it provides breathing room for your content and allows key elements to stand out. 3. Leverage the Power of Color: Colors evoke emotions and influence user behavior. Choose a color palette that aligns with your brand identity and ...
Read more